Tustin
Tustin is a central Orange County community experiencing major transformation through the Tustin Legacy development — the former Marine Corps Air Station being redeveloped into a mixed-use urban village that is reshaping the city's identity and organizational landscape.
Population
Active Organizations
Acres in Tustin Legacy
City Area
Central OC in Transformation
Tustin's transformation centers on the Tustin Legacy project — the 1,600-acre former MCAS Tustin site being developed into a mixed-use community with residential, commercial, and civic spaces. This generational development project shapes every aspect of Tustin's community dynamics and organizational priorities.
The city's established Old Town Tustin — with its historic downtown and tree-lined residential streets — provides counterbalance to the new development, creating a community that values both preservation and progress.
RFC Communications brings understanding of Tustin's transformation dynamics and the engagement strategies required in a community navigating major change while preserving established identity.
Key Issues in Tustin
Tustin Legacy Development
The former MCAS Tustin redevelopment is the defining community issue — infrastructure, housing mix, and community amenities shape stakeholder priorities.
Housing & Growth
Managing residential growth from Tustin Legacy while maintaining established neighborhood character and community services.
School Capacity
Tustin Unified School District's capacity to serve new Tustin Legacy families drives education-focused organizational engagement.
Historic Preservation
Preserving the iconic MCAS Tustin blimp hangars and Old Town character alongside modern development.
Tustin's Transformation Dynamics
Legacy Development Stakeholders
The Tustin Legacy project has created organized stakeholder groups — new residents, developers, existing neighborhood advocates, and environmental interests — each with distinct engagement needs.
Old Town Community Identity
Old Town Tustin's established community maintains strong identity and preservation values that organizations must respect and incorporate into engagement strategies.
Diversifying Demographics
New development is bringing younger, more diverse residents to Tustin, gradually shifting the community's demographic profile and organizational engagement patterns.
Strategic Communications Services in Tustin
RFC Communications provides the full spectrum of strategic communications capabilities to organizations in Tustin, Orange County.
Local Intelligence
The Tustin Legacy development's community planning process has created organized stakeholder groups that organizations should engage for community input and partnership
Old Town Tustin's farmers market and community events provide engagement platforms where organizational visibility builds trust with established residents
Tustin's central OC location means residents identify with broader regional communities — outreach should connect local initiatives to regional context
How Engagements Take Shape in Tustin
Multi-year community engagement in Tustin
A regional health system asked RFC to design a sustained Tustin engagement focused on tustin legacy development. We built an audience model from Tustin household and organizational data, structured a multi-channel advisory services program, and embedded a field cadence that turned a six-month launch into a three-year compounding partnership with local conveners. The program's reach and depth grew every renewal cycle.
Coalition-anchored outreach across Orange County
A coalition of Orange County non-profits engaged RFC to coordinate a Tustin-anchored precision mail programs push. Rather than running parallel programs, we mapped the existing civic infrastructure, brokered shared messaging, and produced a single in-language mail and field deployment that the coalition members executed in concert. Cost per qualified contact dropped materially; partner satisfaction stayed high through the engagement.
Working with RFC in Tustin
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RFC Communications brings unmatched local expertise to every Tustin engagement — from non-profit outreach to corporate community programs.
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