What is SEO
SEO:
SEO stands for search engine optimization. SEO is how Google and other search engines find your business online. Whatever a client types into Google is what the search engine uses to read your site content and send people to it. You will have to optimize each page of your website to rank on Google. We use keyword research, inbound links, and content development to create websites that attract organic traffic. We analyze title tags, keywords, image tags, internal link structure, and backlinks to help you rank higher in search engines. Search engines analyze site structure, design, visitor behavior (on-page time), as well as off-site behaviors to decide where to rank your site in their SERPs.
Web Design:
When designing a website, it’s not always about how it looks. The site has to play well with search engines like Google. We pay attention to so many factors:
– Page titles
– Organization of page content
– Section headers
– Headings
– List formatting
– Images having alt-text
– Tables having alt-test
– All video offers written transcripts, text descriptions, and captions.
– On-page media should not auto-play
– Make sure media can be stopped, paused, or muted.
– Header and breadcrumb navigation
– Site map
– Website and dropdown functionalities are accessible through keyboard navigation.
– The text can be magnified (small text 4.5:1 ratio) and large text (3:1 ratio).
– Link texts are clear and accessible in any browser.
– Accessibility policy and a way for users to report issues.
