What is Digital Marketing?
Digital Marketing
What do we mean when we say we offer digital marketing services? Digital marketing includes any marketing that depends on an electronic device or the use of the internet. You’ve heard people talk about search engines, social media, email, and websites use to gain and maintain clients.
The different types of digital marketing:
1) Search engine optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Technical SEO
2) Content marketing
- Blog posts
- Ebooks and whitepapers
- Infographics
3) Social media marketing
- Snapchat
- TikTok
4) Pay per click (PPC)
- Paid ads on Facebook
- Twitter ad campaign
- Sponsored messages on LinkedIn
- Google ads
5) Inbound marketing
- Blogging
- Video Marketing
- Email contact list building
- Article writing
- Online interactions in live forums or other blogs
6) Email marketing
- Blog subscriptions
- Customer welcome emails
- Loyalty programs
- Promotional programs
- Customer nurturing
7) Online PR
- Social media outreach
- Build online reputation
- Get company reviews
- Engage with blog and website comments
8) Marketing automation
- Email newsletters
- Social media post scheduling
- Lead-nurturing workflows
- Campaign tracking and reporting
9) Sponsored content
- Influencer marketing
- Guest posting
- Pay for play
